It’s no secret that the gamification of online trading has been a major and critically received key to success in the retail segment. Binary options were the first step towards the gamification of online trading. It lured millions of consumers into online trading. Israeli white-label broker software provider Leverate has partnered with Smartico to take advantage of this gamification trend. Smartico offers gamification solutions that will enable Leverate to target its clients with “gamification solutions.”
Key data
| Trading name | Smartico |
| Domain | https://smartico.ai |
| Legal entity | Smartiko Services LLC |
| Related individuals | Sergey Kobitskiy (LinkedIn) Anton Antropov (LinkedIn) |
| Jurisdiction | Ukraine, Bulgaria |
| Contact data | Sergey Kobitskiy ([email protected]) +359-896526659 (Bulgaria) |
The narrative
The Smartico gamification solution aims to motivate players toward consistent participation and long-term engagement. According to Smartico, with their solution, Leverate will have the option to both segments and target its clients “in the most sensible way” with marketing categories divided up by languages, country, currency, dedication status, or other specifications within the platform. In a statement, Smartico said: “The technical integration has already taken place Q4 2021, during which the two companies merged plans, ideas, and best practices for successful execution.“
